It's hard to believe that the Gainesville Fruit Co. started as a personal project for me over 5 years ago, and has been supported so strongly by residents locally and UF alumni around the country. I am looking forward to what 2010 will bring, so let me explain what my broad plans are.

With over 26 different designs in the Gainesville Fruit Co. series alone and dozens of others between my Vintage Football, National Wonders and TykeStyle offerings, it has become increasingly hard to make an impression with you the customer in regards to new prints. Add to that the repetitive nature of locals seeing me 2-4 times a year at local shows, and I felt the need to step back and make a new splash, so to speak.

5 years is plenty of time to see my work, and I know there's a newness that wears off, even if I am still releasing a few new prints every year. So, I plan on spending most of 2010 going underground, creating new work, renovating this site, and preparing to reveal a much larger, newer body of work later this year. I will not be doing any shows like the Spring Arts Festival in April, or the Tioga or Thornebrook festivals. My plan is to return in November 2010 at the Downtown Festival in Gainesville.

Meanwhile, this site will remain open for business, and become the primary point of sale for my prints, posters and notecards. They will also still be available on a limited basis at the Harn & Natural History museums here in Gainesville, as well as the Florida Book Store. For framing locally, please visit Hector Frame & Gallery on University Avenue.

I look forward to a productive 2010 and promise to keep this site more dynamic with updates, sketches and extra content. So please come back and follow along as I develop a new group of works!

Jim Harrison — Jan 8, 2010